Social Media Design & Video Editing for Drop The Ink Tattoo Studio.
Project Overview
The product
Social Media Design & Video Editing for Drop The Ink Tattoo Studio.
Product duration
November 2024 - Present.
Objective
To create studio’s Website and Instagram Reels and feed posts that reflect the brand’s unique aesthetic and connect with its target audience through visually engaging content.
My Role
• Shot and edited short-form videos for Reels and marketing campaigns.
• Designed feed posts, stories, thumbnails, and motion graphics.
• Customized and updated the studio’s website design (Squarespace platform).
• Maintained cohesive brand identity across all digital touchpoints.
• Collaborated with artists for content planning and creative alignment.
Process
• Brand Direction & Planning.
- Defined studio's visual tone (dark, minimal, modern).
- Planned Instagram and website visuals to align with target audience.
• Filming & Editing.
- Captured tattoo process clips, studio atmosphere, and team content.
- Edited into dynamic reels using Premiere Pro and After Effects.
• Social Media Design.
- Created carousel posts, Reels covers, and promotional graphics.
- Used Photoshop & Illustrator for consistent branding.
• Website Customization.
- Modified layout and visual elements on Squarespace.
- Applied branding colours, typography, and visuals for consistency.
- Updated images, artist profiles, and homepage banners regularly.
• Publishing & Analysis.
- Managed post scheduling and reel uploads.
- Analyzed engagement and iterated designs accordingly.
Video contents.
Click images to watch :)
Result
• Reels averaged 3-5k views.
• Increased client inquiries through both social and website.
• Improved user retention on website.
• Unified brand identity led to stronger follower engagement and recognition.
