Find Your Wave At Waves.
Client
Waves Coffee
Service
Brand identity/Packaging/
Logo/Naming
Brand guidelines/
Art Direction
A calm cafe where people can stop by, slow down, and have a drink for a day. Inspired by natural waves in the nature.
WAVES COFFEE is a coffee shop based in Toronto. We must recognize that this brand isn’t about logos, colours or fonts. These items don’t define us. We’ve crafted them to represent us, but our brand is actually the property of the public and their perception. A brand is built brick by brick, day by day, cup by cup by the people who experience our coffee. It’s about people, it always has been. It’s about creating a place for relationships to grow – for conversations to happen.
As we move forward, let’s recognize that this brand is alive, it’s fragile and still growing. The logo gives a face to the real body – the people of “Waves”. Treat the logo how you would treat those people – with care, respect, and intentionality.








TREAT
Yourself Better
With WAVES.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more or maybe you have a creative project.